Kgrove wrote:
There are multiple sides to the loft creep argument. There's no doubt there is a marketing angle to it - "these clubs are longer" when in fact they just strengthened the loft. On the other hand, moving the center of gravity and perimeter weighting in newer club designs helps launch the ball higher, so some of the strengthened loft may be to keep the ball flight consistent with what golfers expect from that club. If they added all that stuff and launched higher, we might be sitting here whining about how newer clubs now balloon the ball and our 9-irons are really gap wedges 30 years ago.
Keep in mind the number on the bottom of the club was never defined to be anything specific. In that context, 7-iron could mean 34*, whatever club goes approximately X yards on a full swing, the iron that has a launch angle of about X degrees, or just the 7th most difficult iron to hit (assuming that 1-irons actually existed any longer). In reality the number on the bottom of the club is just a name. Frankly even if lofts were stamped on the bottom, not all 34* clubs hit with the same launch angle, so even loft doesn't fully define a club. One 34* iron might play more like another 36* iron.
In the end, it doesn't matter. When your standing 150 yards from the pin with hazards in front and behind the green, you won't care whether the bottom of your club says 6, 7, 34 degrees, niblick, or even if it's blank. You're going to grab the club you think carries the right distance and with enough spin to stop the ball. Worrying too much about loft and club numbering is missing the point about golf... which is to take all the money you can from the rest of your foursome while simultaneously hiding out from your wife. Or maybe that's just me.