Opportunity For Mizuno?

DennisMiller

Well-Known Member
Joined
Mar 25, 2014
Location
Miami, Florida
HCP
Old Age
Local club/country
Public Courses
Irons
JPX-900 Hot Metal
Driver
JPX-900
#1
I wonder if this couldn't be a big opportunity for Mizuno at the PGA Merchandise Show? Apparently Taylormade, in their cost cutting effort, is not going to participate in the show this coming year. As reported, it said...

No TaylorMade at PGA Show?

Golfweek's Forecaddie with the news..."TaylorMade will not take part in the 2019 PGA Merchandise Show, The Forecaddie has learned. The deadline to commit came and went last week. The news is a blow to the annual January gathering of golf business principals."
  • "After conversations with TaylorMade Professional Staff members and key leaders within the golf industry, we will be investing into growth initiatives that we believe will create even greater value for the game of golf," wrote CEO David Abeles to TaylorMade staff professionals. "As a result of our additional spend, we have decided not to attend the 2019 PGA Merchandise Show."
  • Abeles delivered the news after noting TaylorMade's nearly 40-year dedication to the PGA of America and its members, insinuating that savings from eliminating the elaborate show effort will be part of a plan to broaden "support of PGA Professionals across the country." Abeles said details would be announced in the "coming months."
 

LOS

Well-Known Member
Joined
Dec 3, 2015
Local club/country
England
#2
Dennis, Have you ever managed to wangle an invite to the show?
Is the show overhyped with regards to business dealings with club OEM's, most golf clubs seem to have been previewed already through social media, practice ranges on tour with the odd new club being shown and certainly in the UK we have had Demo days of the new clubs. I would have thought all the major buyers would have had their orders placed by now. I can understand some of the Tech companies showing their wares and also some of the non-club companies putting their ideas on display as fashioon and fany changes very quickly.
It isn't unusual for the OEM's not to attend and even Mizuno have missed before and reading some of the after show reports in recent years it appears to be very expensive to exhibit there.
Have you read this from 2017? https://mygolfspy.com/trends-and-observations-from-the-2017-pga-show/
 

MPX

Administrator
Staff member
Joined
Apr 7, 2009
HCP
12
Local club/country
UK
Irons
MP-H5 4-PW (C Taper Lite stiff), R-Series wedges (52/56)
Driver
JPX EZ 10.5 driver, JPX EZ 3 & 5 wood.
#3
We haven't exhibited in Orlando for a very long time. Might have an update on that though.
 

MPX

Administrator
Staff member
Joined
Apr 7, 2009
HCP
12
Local club/country
UK
Irons
MP-H5 4-PW (C Taper Lite stiff), R-Series wedges (52/56)
Driver
JPX EZ 10.5 driver, JPX EZ 3 & 5 wood.
#5
Interesting.;)
 
Joined
Jul 27, 2017
HCP
17
Local club/country
Compass Pointe/USA
Irons
JPX 900 Hot Metal 4-A
Driver
Srixon 565
#6
It is confirmed by my Rep (USA) they Mizuno will be on the floor of the show. Ironically enough using part of the spot vacated by Taylormade.

Word is Bridgestone (another absentee from last year) will use part as well. For those who haven't been the typical TM space is easily large enough for two reasonable booths.
 
Top Bottom